With three launches throughout 2022, memorable marketing and influencer-marketing tactics were used to make each launch individual and target different audiences.

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For the first, we engaged a local PR firm to assist with a targeted social campaign, engaging local mummy influencers with a hand-delivered gift box containing the book, a handwritten note, and a ‘decorate them yourself’ character cookie kit to introduce Alfie & Oak and for the children to enjoy whilst reading.

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For ‘Can we go and see nana?’, we hosted the launch at homegrown bookshop Bookworm, inviting little readers to enjoy a special reading, meet-and-greet, and book signing over the weekend. Guests were gifted a customer puzzle to take home with them.

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The third and final launch saw us ramp up community engagement by appearing at schools, local libraries and community events.